Read the Case Study $-$ Airbnb in $2020$ from your textbook $($first case, Page C$-2)$ and answer the following questions:

$1.$ How would you illustrate and compare the business models for Airbnb, large hotel chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide $($Concepts & Connections $1\mathrm{.}1$ from Chapter $1)$

$2.$ What was Airbnb$$s response to the COVID$-19$ pandemic? Does it appear that the company$$s business model is more resilient than that of its hotel chain rivals?

$3.$ What are the general strengths and weaknesses of a$)$ large, hotel chains such as Marriott and Hilton, b$)$ bed & breakfasts, and c$)$ Airbnb? Explain how you would compare and contrast those businesses.

$4.$ In what ways has the lodging consumer changed, and how does Airbnb$$s customer value$-$proposition meet this change?

$5.$ What key factors may determine the success or failure of Airbnb?

$6.$ What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future risks?