read the case study and answer the question in short

https://cases.haas.berkeley.edu/assets/documents/promo/best-case-award-2021/2020_2_medinas_5955.pdf

1-What is the evaluation you need to perform?

2-What might be the potential causes of the problem?(This should be a brainstormed list of at least 10 questions.)

3-Choose ONE analytic framework that might help answer your questions? Demonstrate your understanding of the framework using facts within the case.(Use bullet points only)

4-Based on framework utilized above, choose 4 criteria that will best contribute to your evaluation,