Read the case study and answer the two questions below.

Case study:

You have been hired as a marketing manager for a reputable gym operating in Perth Your sales team is composed of 2 experienced salespeople George and Anna, who have been working for the Gym for over 2 years In the last month you have run a personal selling marketing campaign where your sales team offered the 2 main monthly memberships of the gym: Basic and Gold

These are the sales/revenue objectives of the campaign (outlined in the marketing plan) for each salesperson:

Salesperson	Basic	Gold	Total
George	33,300	34,650	67,950
Anna	16,500	77,000	93,500
total	49,800	111,650	161,450

Once the campaign has come to an end, you have received the following marketing activity report:

Day of campaign	Salesperson	Membership sold	Price	Quantity
1	George	Basic	1000	1
2	Anna	Gold	3500	3
3	George	Basic	1000	4
4	Anna	Basic	1000	4
5	George	Gold	3500	5
6	Anna	Basic	1000	4
7	George	Basic	1000	1
8	George	Basic	1000	2
9	Anna	Gold	3500	4
10	George	Basic	1000	3
11	Anna	Basic	1000	4
12	George	Basic	1000	4
13	Anna	Gold	3500	1
14	George	Basic	1000	3
15	George	Gold	3500	2
16	Anna	Gold	3500	3
17	George	Basic	1000	4
18	Anna	Gold	3500	3
19	George	Basic	1000	1
20	George	Basic	1000	1
21	George	Gold	3500	4
22	George	Basic	1000	3
23	Anna	Gold	3500	5
24	George	Basic	1000	2
25	George	Basic	1000	3
26	George	Basic	1000	1
27	George	Basic	1000	2
28	Anna	Gold	3500	1
29	George	Basic	1000	2
30	Anna	Basic	1000	3

Question 1:

Based on the information above, prepare a performance report for the marketing activity, please make sure you:

a. Provide a brief assessment of the results of the marketing activity, against the expected marketing objectives.

b. Identify and explain at least 2 possible strengths and 2 possible weaknesses of this campaign and discuss what can be done to maximise the strengths and minimise the weaknesses?

c. Analyse and assess the performance of the staff involved in the marketing activity. What can be done to improve their performance?

d. Provide at least 2 recommendations to improve the general undertaking of this

marketing activity.

Question 2:

What important lessons have you learned during the completion of these tasks in relation to: Self-management

Problem solving

Planning and organising Please explain each one of them in your own words