Read the case study and then answer the question that follows. Case study: Home Food Rick's takeaway restaurant, Home-Food, launched a few months ago. There are many well-known restaurants in the area and Rick was unable to draw a huge crowd as a result of this. He started out by serving pizza, burgers, Indian and South African fusion food, sandwiches, and other dishes. Rick did not advertise the restaurant; in fact, he is well-known among clients for his delicious food and prompt services. As a result, word-of-mouth (WOM) advertising is currently luring consumers to the restaurant. Rick wants to expand his business by converting from word-of-mouth (WOM) to electronic word-of-mouth (EWOM). He wants to promote his business as "Cuisine With Taste & Recipe," which means that customers may order food and also receive the recipe. He is now taking orders over the phone because he is not a technology expert and is unaware of the numerous technologies that can assist him in growing his business. He initially invested money in a computer and other tools such as off-the-shelf software, but he was unable to work since he lacked the necessary knowledge to operate and administer the system. Due to the intense competition, he decided to enlist the assistance of an IT expert who could develop and provide services to the restaurant. Task: Analyse the primary business drivers and determine how you will approach the difficulties as an IT consultant.