read the case study answer questions 1,2, and 3.

200 word minimum each question

CASE PROBLEM: The Lands' End Fashionista Fades from Glory Frederica Marchionni was appointed as CEO of Laids' to displease the brand's core demographic group. MarEnd, the catalogue retailer that feutured durable and chionni had reduced catalog expenditures to inves in basie-fashion elothing in February 2015. She had pre: the pop-ip storits. viously boen the presideat of the high-fashion compiny Company insiders said that Marchionni spent only Dolce \& Gabanna USA and was a senior vice president about one weck per menth at the company headquar: of Ferrari before that. Her lring was a heavy departure ters in Dodgeville, Wiseonsin. She spent the rest of her for the Wisconsin maker of practical clothing. Lands" wooking days at an offiee in the gament district of New End was trying to enhance its brand and appeal to the York City. Wben Marchionai was hired, the board wrote fashion-conscious consumer. The company had been ints her contract that she could remain in New York. As auired by Sears in 2002 before beconting an indepes. losses were increasing, the company board thought that dent company again 12 years later. Affer 19 months on the job, Marchionni was foreed quickly, One of the changes she proposed was to make out as chief executive. During her brief tenure, she triod Lands' End less dependent on weather by foeusing of to bring about major changes at lands' End that angered elothing that can be wom year-round. The company hadi! employees and tumed awiy shoppers. Marchivani been deriving a big chunk of its tevenue from coatcand pushed to inject high style into the maker of outdoor-type bathing suits. and casual clotbes by adding slimmer fits, stiletto heels, Marehionni made one mistake that cast deubx oo her and a fresh line of setive wear. She revamped the cat- ability to empathize with the typical Lands' Fnd eus alog, hired eelebrity photographers, and paid for inpot tomen. In a new catalog, she tried to illustrate the ille from a Vogae styist fit for Lands" End. The compary had found a niche in "for her stronican icon, Gloria Steinem, who was knawi high-waist jeans and practical outweat and pecialized rights agenda. Aberal views, including a pro-abortionin cold-weather clohing. Writh sales declinimg during a ietervicw from A switt negative reaction surfaced go the difficult periad for most retailen, the board at Lands' cestemers. Many of the company's consendtint End bad to try something different Bat feataring many large number of customers and Cahholic selhods, a slim-fit styles and SoHb pop-up stores seemed destined from Lasder of which had purchased school uniforts because of Steinem's active pro-choice position. (The 2. Identify at least one mistake in organizntional poliinterview in the catalog did not mention abortion.) tics made by Marchionai. Not all opinions of Marchionni's performanee were 3. Based oa your knowledge of Lands' End mechannegative. Steven Maroeth a retailing analyst, applaaded dise, bow well do you think Marchionni's vision. her efforts and deseribed her as "an cffective brand was a goed fit for the company? manager and operator." He also noted that Marchionai's sourec: Original sory based on facts and ohservations in the folprogress was stymied by the worst consumergoods lowing souree: Krystina Guatafon, "tands' End High-Fashion market in eight years. CBO is Oet, CKBC (wwwentscecom), September 26, 2016, Marchionni also believed that she made a positive p. 1-2 Sumane Kaper and Jounns. Lubblin, "Lands" End CEO have led this extraordinary company and proud to have sember 27, 2016, p. Bi: Jerififer Reimgols, "Why Lands" End succeeded in providing a vision to expand its position Oused lss Change Agenst" Fortane (wwax.fortune.cont, Octoin the industry with a multi-dimensional strategy. How- Ser 6, 2016, 1-8, Phil Wabbe, "Lends' Eed CEO Marchionni ever, the board of directors and I tave apreed it is time. Out afle Failing to Take Brand Upseale," Fernume (www.fortine for ethers to bring Lands" Fend into the future" the fiture. Lanl's End Fanhicnitan CEO Failed," The Fircal Times (www Case Questions Ihefiscaltines.con), Beptember 29, 2016, pp. 1-3. right expertise to her position as CEO of Lands" epjegs is ovefort and style. End