Question: Read the case study at the end of chapter 9 Returning to the Rocky Mountaineer (pages 289-90 in text). Answer the following multi-part question: What

Read the case study at the end of chapter 9 "Returning to the Rocky Mountaineer" (pages 289-90 in text). Answer the following multi-part question:

  • What do you feel is the central issue driving the lack of repeat business for this company?
  • Where in the extended problem solving process (figure 9-2 page 262) do you think the issue lies?
  • What would you do if you were the CEO and had to solve this problem?

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