read the case study attached which tells you about a company called SaltyPawz - CaseStudy.docx . Imagine yourself to be a business and management consultant. The owner of Salty Pawz, Wanda, needs to re-design her company and she comes to you for your expert advice. Wanda has the capital to hire new employees and she needs specific teams to deliver the operations needed to be a successful business. These are the positions she is willing to hire:

• 1 full-time treat baker
• 2 part-time baking assistants
• 1 full-time sales manager
• 2 part-time retail clerks
• 1 part-time bookkeeper
• 1 full-time office/administrative assistant
• 1 customer service representative
• 1 part-time marketing and promotions manager
• 1 part-time shipping/receiving clerk
• 1 part-time Webmaster/tech support person

Please read all the information and come up with a design explaining why this is the best solution.

Participate in the discussion forum by answering the following questions

1. How do you recommend that Wanda organizes her new hires in teams? What does the structure look like? How should the company be structured using teamwork?
2. What problems could Wanda face?
3. What do you recommend Wanda does to make sure Salty Pawz is successful?

Salty Pawz Background

Several years ago, Wanda went to the local animal shelter looking for a new dog, and when she arrived, the most pathetic looking bulldog-boxer mix she had ever encountered greeted her. The puppy had terrible skin problems, had lost almost all of his fur and his skin was pink from scratching. The poor thing looked like a naked mole rat, but Wanda fell in love with him at first sight. She didnt look any further than that first kennel and promptly filled out the paperwork, named him Cosmo and took him to the vet. Her vet was cautiously optimistic about Cosmos prospects for recovery but advised Wanda that in addition to medication, Wanda would have to be very careful about what she fed Cosmo. As a result, Wanda began to research dog food and was horrified at the low quality of the foods and treats available. She began to research healthier alternatives and after some experimentation, developed several recipes for treats that Cosmo could eat without any ill side effects. As her friends watched the evolution of Cosmo from sickly pup to happy dog, they began to ask Wanda to bake those treats for their dogs as well. Soon, friends of friends were calling her for treats and before she knew it, Wanda was in the gourmet dog treat business.

As a result of this blossoming interest in what she was doing, Wanda has been successfully baking and selling dog treats out of her home for the past several years, using the product name of Salty Pawz. The demand for her custom dog treats has grown to the point that she has a couple of friends who help her on a regular basis. Several months ago, she began selling her treats on Etsy.com. Since then, her online orders have started to outpace her capacity. This month, her brother-in-law set up a website for Salty Pawz and at first was excited that more people would have access to her products, but did not anticipate how many orders it would generate.

She has been talking to entrepreneurs in her hometown to get advice about taking her operation to the next level. She has questions and concerns about almost every aspect of business finances, legal structure, marketing, production and overall strategy: Does she even want to grow Salty Pawz further? And if so, how would she grow it successfully?

General Information about Salty Pawz

• The business was established in 2010 as a sole proprietorship. Wanda has been claiming all of the income and expenses for her business on a Schedule C of her personal income tax return. She uses a CPA to prepare her taxes, but maintains the day-to-day bookkeeping herself. Salty Pawz has shown a profit since 2011.
• Salty Pawz currently operates out of Wandas home in North Carolina, and has had her kitchen certified by the local health department as a commercial kitchen.
• She does not currently need a business license because all of her product is shipped and she has no customers coming to her home.
• Salty Pawz does have a Federal Employer Identification number for tax withholding purposes, a NC Sales Tax identification number and is registered with the NC Employment Security Commission for the purposes of reporting NC Unemployment Insurance Tax.
• Two of Wandas friends help her on a part-time basis, primarily at night and on weekends after their regular jobs. She pays them in dog treats and is not currently paying salaries or wages.
• Wandas brother-in-law manages her website, posting information about her products and keeping the information on the company current. He doesnt charge her anything, but she feels badly asking him to do too much work for free.
• Wanda spends most nights answering emails and inquiries through Etsy and her website while her friends bake and package the treats. She is working 15-hour days, 7 days a week and knows she cant keep this pace up much longer. She is very reluctant to change how she is doing business because she doesnt want to give up on the success she has built.
• She is using the local Pack & Ship to get her dog treats to her customers, but sometimes she finds herself running to Pack & Ship more than once a day. She is trying to figure out a better way to handle shipping but hasnt made any decisions about what would be best.

Salty Pawz Marketing:

Products:

Product. Wanda sells three varieties of dog treats: Chicken Cuties, Bison Bites and Lamb Lovies. Each treat comes in a plastic pouch containing 12 treats. She has the following assortments available:

• Party Pooch = 4 each of 3 flavors
• Chicken Cuties= 12 Chicken
• Bison Bites = 12 Bison
• Lamb Lovies = 12 Lamb

Salty Pawz Commitment to Healthy Dogs

Since the very beginning, Wanda has been committed to providing a healthy alternative to mass produced dog treats. Consequently, she has been very careful about sourcing her ingredients. The chicken she uses in the Chicken Cuties is from free-range chickens that are fed no artificial growth hormones or antibiotics. It took her a while, but she was able to find several ranchers who raise lamb and bison in an environment where they are fed only non-GMO grains. She does not add preservatives, dyes or fillers to her treats.

Pricing:

Wanda has priced her treats on what would be considered the high end of the market. She determined her price based on her costs and what she wants to earn every month. Although she pays attention to what other businesses are charging, she has never conducted any research to determine how she stacks up against the competition. She is selling as many treats as she and her friends can make, so price is not something she is concerned about at this time.

Place:

Salty Pawz products are sold via the Internet and all of Wandas business is conducted through some form of e-commerce. She has her treats listed on www.etsy.com where they are one of a large variety of treats available. Her brother-in-law recently launched her website using Webley and she is still getting used to managing the site. In reality, when she gets a sale through her website she is sending the customers to etsy to complete the purchase. When she told Jim this he asked her arent you afraid that when your customers get to etsy they will find someone elses treats and buy them instead? Wanda just scratched her head.

Promotion:

Salty Pawz does not have marketing materials, does no promotions or advertising. Wanda thinks it might be a good idea, but currently she relies on word of mouth to advertise her business. She has business cards she purchased from an online service and encloses one with each order. Jamie dropped some off at the local veterinarians office a few months ago, but no one has checked to see if they are still there.