Read the case study below and answer the question.

Scenario:

PPM is a small interior design business providing consultancy and installation services specialising in kitchen and bathroom designs within the Melbourne region. They provide these services to both individual clients and a number of architectural firms who sub-contract projects for their clients. They have been in operation for 2 years and have worked extensively on a wide range of contracts.

They currently promote their services via their website and social media channels, including Facebook, Twitter, and Instagram. They also advertise in selected design magazines and on selected radio stations.

PPM works with a large number of other businesses and trade sub-contractors when undertaking installation work. This includes ordering bathroom and kitchen products, as well as installation and fitting of kitchens and bathrooms.

PPM is using Excel spreadsheets for tracking the outcomes of their marketing, customer contacts and sales. Staff are complaining that keeping this updated is impossible and the figures never balance or make any sense.

You have recently joined PPM as a Business Manager. Your role includes:

Review existing process and make a suggestion to improve the process

- Overlook the IT, Business and sales department

- Provide mentoring to the staff and contractors

- Manage projects

Question:

Explain the practical and operational issues PPM is facing and outline the solutions for resolving the problems. Write your answer using 100 - 150 words.