Question: Read the case study below and answer the questions that follow. Toyota SA points to global hybrid battery shortage In response, Toyota SA Motors initially
Read the case study below and answer the questions that follow.
Toyota SA points to global hybrid battery shortage
In response, Toyota SA Motors initially refuted the claim there was no available stock, saying there had been a steady
inflow of these vehicles to the dealer network Still, it explained waiting periods might apply due to a global hybrid battery
shortage, which it added should normalise by It further pointed out the Corolla Cross GRSport Hybrid was indeed
launched at the time it was advertised, suggesting the reference to it being here was factual, as the vehicle had officially
become part of the Corolla Cross range, albeit in limited numbers due to serving a niche demand Publicis Groupe Africa,
the company appointed as Toyota SA Motors agency partner late in echoed this sentiment saying the post merely
announced the addition of the GRSport Hybrid model to the overall Corolla Cross model range.
According to the Japanese firms local division, the Corolla Cross production plan at Prospecton included an average of
units of the GRSport Hybrid per month, with an annual plan of units for By comparison, around units of
the regular Corolla Cross were produced per month on average since launch, with the nonhybrid GRSport version sitting
at about units a month. Explaining there was no other advertising actively promoting the sale of the vehicle in question,
Toyota submitted it was not unreasonable to communicate its arrival despite having to put some customers on a waiting
list. But, having considered all the material before it the directorate of the ARB ultimately ruled against Toyota SA Motors.
The Facebook page that led to this complaint states that this vehicle is here In the absence of any context that suggests
the contrary, a reasonable person would interpret this to mean that this vehicle is generally available for purchase. In
addition, the advertisers website, which is accessible by clicking on the URL provided in the advertisement, reads Corolla
Cross GRSport. Now Available in Hybrid ARBs ruling said. Neither of these advertisements communicate any sense of
potential delays, shortages or long waiting lists between and months that might apply. The advertiser appears to
concede that this is the case. However, it has not explained why its advertising does not inform consumers of this. It merely
submitted that demand outstrips supply at this point and that it was not actively advertising this vehicle, the watchdog
added, saying the matter was further complicated by the fact Toyota had not submitted any supporting information.
Clause of Section III of the ARB Code sits at the centre of the complaint and reads as follows: Advertisements should
not be submitted for publication unless the advertiser has reasonable grounds for believing that it can supply any demand
likely to be created by theQUESTION Marks
The process of strategic sourcing can be complex. As the purchasing manager at Toyota, examine the
concept of sourcing and strategically source the appropriate materials? Make reference to the case study.
QUESTION Marks
Considering the importance of purchasing and supply management highlighted in the provided concept,
analyse the case study in which the company successfully utilised strategic purchasing practices to enhance
its competitive position. In your response,
Discuss how the company would have achieved savings, built relationships with suppliers, drove innovation,
improved product and service quality, reduced time to market, managed supplier risk, and contributed to
economic impact.
Identify any challenges faced by the company in implementing strategic purchasing and how they overcame
them. Support your answer with relevant examples and insights from the given text. advertising In addition, ARB considered Clause of Section II which reads:
Advertisements should not contain any statement or visual presentation which, directly or by implication, omission,
ambiguity, inaccuracy, exaggerated claim or otherwise, is likely to mislead the consumer
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