Read the case study below and answer the questions that follow Improving Operations Performance with World Class Manufacturing Technique: A Case in Automotive Industry A Global competition has caused fundamental changes in the competitive environment of manufacturing industries Manufacturers must provide high-quality products with leading-edge performance capabilities to survive, much less prosper. The automotive industry is no exception. There is interse pressure to produce high-performance at minimum costs. Firms must develop strategic objectives which, upon achievement result in a competitive advantage in the marketplace However, for almost al manufacturing industries, an increased productivity and better overall efficiency of the production line are the most important goals. Most industries would like to find the formula for the ultimate productivity improvement Strategy Industries often sutter from the lack of a systematic and consistent methodology. In particular, the manufacturing world has faced many changes throughout the years and as a result, the manufacturing industry is constantly evolving in order to stay ahead of competition. Innovation is a necessary process for the continuous changes in order to contribute to the economic growth in the manufacturing industry, especially to compete in the global market. In addition to innovation as a mode for continued growth and change there are many other vehicles for growth in the manufacturing industry. One in particular that has been gaining momentum is the idea of World Class Manufacturing (WCMdeveloped by Richard.. Schonberger (in the 80s) who collected several casas experiences and testimonies of companies that had embarked on the path of continuous Kaizen improvement for excelence in production, trying to give a systematic conception to the various practices and methodologies examined. Some of the benefits of integrating WCM include increased competitiveness, development of new and improved technology and innovation, increased flexibility, increased communication between management and production employees, and an increase in work quality and workiorce empowerment. Companies attempting to adopt VCM have developed a statement of corporate philosophy or mission to which operating objectives are closely tied. The aim of this is to establish the basic model of WCM Qualty management for the production system in the automotive industry in order to make products of the highest quality eliminating losses in all the factory fields an improvement of work sandards. Answer ALL the questions in this section. Question 2 (15 Marks Strategy is the direction and scope of an organisation over the long-term which achieves advantage for the organisation through its configuration of resources within a challenging environment to meet the needs of markets and to fulfill stakeholder expectations Strategies exist at several levels in any organisation-ranging from the overal business or group of businesses through to individuals working in it Apply your understanding of the following levels of strategies in the case of an Automotre company of your choice - Corporate Strang - Business Unit Strategy - Operational Strenegy