Read the case study below and answer the questions that follow. Cape Town-founded mobility tech startup WherelsMyTransport has secured R42-million in funding from Naspers. This investment forms part of R201-million funding round led by Naspers Foundry, Cathay Africlnvest Innovation Fund, and SBI Investment. Wherels My Transport has secured R42-million in funding from Naspers Phuthi Mahanxele-Dabengwa, South Africa CEO of Naspers comments on the importance of supporting innovations that address mobility issues. "Mobility remains an obstacle for billions of people in high-growth markets across the world. Our investment in WherelsMyTransport is a testimony of our belief that great innovation and tech talent is found in South Africa, and with the right backing and support these businesses can provide solutions to local challenges that can improve the lives of ordinary people in South Africa and abroad." WherelsMyTransport Founded in Cape Town in 2015, the mobility tech startup maps formals and informal public transport.networks and uses this data and technology to improve the public transport experience. This makes the public commute more reliable, predictable, safe, inclusive, and accessible for individuals residing in highly populated cities. WherelsMyTransport aims to develop mobility solutions that are tailored to commuters in Africa, South Asia, Southeast Asia, and Latin America with real-time public transport network alerts. The tech startup leverages technology to improve commuters' public transport. The collected mobility datasets are licensed to governments, development finance institutions, NGOs, operators and third-party solution developers to be used towards research, analytics, insights, and enterprise solutions. In South Africa, WherelsMyTransport clientele includes the Gautrain in Johannesburg and its international clients feature renowned enterprises such as Google, the World Bank, and others. Devin de Vries, WhereIsMyTransport CEO and co-founder comments on the funding secured. Page 2 of 4 "WherelsMyTransport started in South Africa, focused on becoming a central source of accurate and reliable public transport data for high-growth markets. We're thrilled to welcome Naspers as an investor as our journey continues in megacities across the Majority World." A new product The unique mobility tech startup has launched its first consumer product Rumbo in Latin Rumbo is the first to provide network information from all modes of public transport in this market and has over 100 000 users and delivered over 750,000 real-time network alerts since its launch in Mexico City in November 2020. The app will be launched in Lima, Peru later this year. Source: (Ishani, 2021) WherelsMyTransport is a start up in Cape Town They are currently expanding and have contacted you to advise them on a number of business-related matters. NB: All questions below relate to the case study given. m[20] w QUESTION ONE Identify and discuss the macroeconomic variables related to WhecelsMyTransport ww QUESTION TWO m[36] 2.1. WherelsMyTransport is in the process of establishing a management team. Explain the four primary management tasks that must be performed in any business. (8) 2.2. Provide WherelsMyTransport with an overview of the task and scope of human resource management. (Note that this should be an overview and list the aspects, but a full discussion of the aspects is not required) (8) 2.3. Where is my transport needs to recruit suitable employees to perform the four primary management tasks? Describe what is meant by human resource planning and discuss the elements 2.4 The owners of WherelsMyTransport knows that an effective management team helps to guide management decisions. They currently belief the quantitative approach is most suited to their needs. 2.4.1 Do you agree or disagree with this statement? Motivate your answer. (4) 2.4.2 Identify the factors that influence the development of theory. (4) QUESTION THREE [17] As a start up the new team will have to start with marketing and promotion immediately. 3.1. Explain what is meant by marketing communication. (2) 3.2. Advise WherelsMyTransport on the five elements of marketing communication. Include examples of each element. (15) um2) QUESTION FOUR [27] 4.1. WhecelsMyTransport also needs guidance on finding a suitable price for their offering/s. 4.1.1 Outline five (5) types of pricing available 610) 4.1.2 Suggest to them which type of pricing you will recommend. Motivate your answer 4.2. WherelsMyTransport will have to ensure they have a strong logistical framework Explain the relationship and importance of the logistics/marketing interface to where is my transport 4.3. WherelsMy Transport thinks that control costs are not applicable to them as they are not manufacturing a product. Explain, including examples, how control costs are applicable to their business. 4.4. WherelsMyTransport has already announced a new product. Suggest four ways in which new ideas can be stimulated. (4) m(5) (6)