Read the case study below and then answer questions 35 to 37. Francis is a fashion design student and wants to start her own design company. She is busy preparing her business plan, but is struggling to complete the section that deals with the marketing strategy. She has approached you, her business advisor to assist her in the compilation of her marketing strategy 35 Before you can start with the marketing strategy, you must first explain to Francis what the marketing concept entails. You point out to Francis that she needs to maximise the profit her business needs to make and that she should not just focus on sales levels. Which one of the principles of the marketing concept is this concept known as? 1 The principle of profitability 2 The principle of consumer orientation 3 The principle of social responsibility 4 The principle of organisational integration 36 Frands is aware that there is a gap in the market that satisfies consumer needs for affordable high-fashion items. Which one of the marketing principles is Francis incorporating by designing dothing that will address this consumer need? 1 2 3 4 The principle of profitability The principle of consumer orientation The principle of social responsibility The principle of organisational integration IPLEASE TURN OVER] CONFIDENTIAL Page 12 of 21 37 1 Francis has decided that during the first two years of establishing her design company, her clothes will only be sold online via a friends website. This wil reduce the cost of owning her own store until she has enough capital to fundit Which marketing variable is being described here? Product 2 Place 3 Promotion 4 Price The marketing team of Toyota South Africa is in the process of developing a now affordable electric two-seater vehicle. The idea for the new vehicle has been developed and screened to determine its viability from a marketing and financial point of view. Unprofitable ideas have also been eliminated. The next step in the new product development process would be to 38 1 2 3 develop a prototype of the new electric two-seater vehicle develop a marketing strategy for the new electric two-seater vehicle test the market's reaction to the new electric two-seater vehicle in the Johannesburg area introduce the new electric two-seater vehicle to the market 4 39 Which one of the following statements describe customer service? Customer service is 1 2 any back-up service that a company provides to maintain customer layaly and to secure a sale the effective management of any crisis situation to limit its effect on the customer the set of systematic and planned activities designed by an organisation 3