Question: Read the case study below and then answer the questions that follow. Fashion - shop forecasts look good I have stood outside some of these
Read the case study below and then answer the questions that follow.
Fashionshop forecasts look good
I have stood outside some of these fashion shops for hours counting the number of people coming out with their carrier bags and I am convinced my sales forecasts are OK announced Sayuri to her business partner, Korede. They were both putting the finishing touches to their business plan for an exclusive top brands only fashion store in the city. Sayuris primary research was not the only evidence they had used in arriving at the sales forecasts and the cashinflow forecasts. Some desk research on the internet had also revealed the rapid growth of highincome consumer numbers spending increasing amounts on expensive clothing.
Cashoutflow forecasts had been based on estimates of electricity and telephone usage. Korede had found what he thought was a suitable shop, so they knew how much the rent would be They would pay themselves a salary of a month each initially. Other labour costs were less certain. Should they employ fulltime salaried staff or parttime hourly wage employees? The cost of buying the clothes was also uncertain. There would be no problem if they sold all the suits and dresses that they bought in but how likely was that? And what would happen to cashflow forecasts if stock was left unsold and huge price reductions had to be advertised? Both Sayuri and Korede realised why they had to construct a cashflow forecast for their business plan. The almost completed forecast is shown below.
All figures in
$ Jan Feb Mar Apr
Cash inflows
Owners capital injection
Cash sales
Payments by debtors
Total cash in
Cash outflows
Lease
Rent
Clothes purchases
Labour
Other costs
Total cash out y
Net cash flow Net monthly cash flow x z
Opening balance
Closing balance
Complete the cashflow forecast by inserting:
a values for x y and z
b Analyse two problems that Sayuri and Korede might have experienced when drawing up their cashflow forecast.
c The first three months actual trading was poor and cash sales were below forecast. Draw up a new cashflow forecast for July assuming lower cash sales, lower clothes purchases, an opening cash balance of ; all other factors remain unchanged.
d To what extent would drawing up a cashflow forecast increase the chances of this business being successful?
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