Read the case study below and then answer the questions$)$ that follows$)$:Create Clarity with Performance Scorecards like HiltonHilton is regularly recognised as one of the best global companies to work for $-$ quite a feat for a service industry company.The secret to Hilton's success, on both fronts, is in no small part down to a highly strategic approach to managing their organisational culture.Hilton's approach was to introduce a method of quantitative analysis into its talent management practices.One is 'the balanced scorecard' and the other is 'the team member survey'.The balanced scorecard seeks to: Intertwine corporate vision, strategy and goals with team member performance Track KPIs such as revenue maximisation, customer loyalty, employee satisfaction, skills training and diversity.Employees and teams are able to see how their roles and performance impacts the company. Discoveries and best practices are regularly shared across the company.The team member survey compliments the balanced scorecard. It is conducted globally once a year and measures factors such as morale, leadership effectiveness, employee engagement and development.The purpose of any scorecard should be to create a level of transparency in performance management.This approach helps in setting clear expectations and benchmarks for performance while promoting a company culture of continuous improvement and open communication.Time left $1$:$06$:$08$HideStrategic management focuses on growth and renewal, yet "more than $60\%$ of C$-$suite leaders simply view HR$\text{'}$s role as administrative, not seeing its potential as a thought partner". Write a short paragraph on the benefits that Hilton has derived from utilising the SHRM process by:a$.$ Depict the basic concepts of SHRM; and $(10$ Marks$)$b$.$ Analyse the link between the SHRM and the strategic direction of Hilton $($substantiate your answer with examples from the scenario or any examples applicable$).(10$ Marks$)$