Read the Case study (below): GEN Y. What went wrong from the organization design perspective? What went awry from the people context in the organization? How can Sarah and Josh work together more effectively?

GEN Y 'RU BRD?" The text message from Ashok stood out in bold block letters on the small screen of Josh Lewis's iPhone. Am I ever, Josh thought, stuffing the device back into his pocket and emphatically rolling his chair away from his PC and the backlit spreadsheets and formulas that had made his eyes bloodshot and his mood sour. He stood up, stretched, and took a minute to consider his plight: For the past three days, he'd been crunching U.S. and international film sales, attendance, and merchandising figures nonstop for his boss, Sarah Bennett, the marketing chief of the movie division of Rising Entertainment. Bennett and her team were in the midst of prepping the promotions, advertising, and branding plan for the next Fire Force Five film; her presentation to the company's CEO, its head of distribution, and other unit leaders was planned for Friday. Two more days - many more hours, many more stats to go over before I sleep, the 23-year-old marketing associate estimated. He plunked himself back down in his chair. A recent graduate of the University of Southern California, Josh had had visions of making films that offered strong social commentary-. Like Al Gore's An Inconvenient Truth or Morgan Spurlock's Super-Size Me-and distributing them on open platforms so that his message could reach the greatest number of people. With some championing from his uncle-a well-regarded TV producer who knew people who knew people-Josh joined Rising Entertainment, one of the top three multimedia production and distribution houses in the world. The company boasted large film, television, home video, music, and licensed merchandise units, with a catalog of thousands of properties. Josh expected that the studio, with its location in the heart of Los Angeles and satellite offices in six countries, would offer plenty of excitement and opportunity-ever-present TV and film shoots on the lots, hobnobbing with industry power brokers, the inevitable offers from competing studios, and, of course, the terrific LA nightlife. But now, with 10 months on the job, and most of that time relegated to mundane, ancillary projects that informed the bigger initiatives his boss was spearheading, Josh was feeling numb. Who would have thought that life in abig movie studio could be so routine? he thought to himself. Suddenly there was that familiar vibration from his iPhone and another text message from Ashok: "WRUD? TAB?" A break sounded great. He replied immediately"BRT"" - and set off for their favorite meeting spot. As he was heading out, it occurred to Josh that he should let Sarah know where he was. He fired off another quick text message. Sounding Bored By the time Josh got to the high-backed purple booth in the comer of the commissary, Ashok and Jessica were already there. Ashok Devi worked in Rising Entertainment's TV division as a promotions associate. Jessica- Sadler had started out in the film division but, for now at least, was working as an assistant in the company's legal group-ostensibly to help out a team in transition but really to figure out if law school was in her future. The three had been at USC together, studying a broad mix of business, communications, and film, but they had become particularly good friends since joining the company around the same time, braving orientation together and now commiserating with one another about the flaws in their respective work groups-in which was among the youngest on staff. "Aw, what's wrong, Josh?" Jessica said, noticing Josh's serious expression as he shuffled over to the table. The Fire Force Five series was one of the Company's strongest and best-known properties: The three and almost as much in merchandisc salcs. The buzz was building for the upcoming fourth relcasc. Alrcady, Sarah had leveraged the decade-long relationships she'd cultivated with reporters at Entertainment Weekly, Josh shot them both a look. 'Whatever I've been buried all week with ridiculous busywork. Sarah's all amped about this distribution and marketing plan for the Triple-F series. But l'm just not feeling it," he vented. Variety, and other magazines to place behind-the- scenes and making-of feature articles - each of which stoked the chatter and anticipation among Triple-F fans. She'd overseen the production of a high impact - Fentertainment's publicity department to get most of the lire Force quintet booked on the usual morning and Josh had. A few weeks earlier, during a small team meeting in which Sarah was outlining her marketing late-night talk shows. premise for Fire Foroe Five: Reignition- the details of which centered primarily on TV ads and an aggressive print campaign- Josh bad casually joked about how 1990 s the whole plan was. It was as though DVRs, film related websites and blogs, virtual world and YouTube didn't exist, he thought. As though the question of how to capitalize on the free content movement was still something plaguing the guys in the record business and not anyone else. Now, Sarah was staring anxiously at the envelope icon in the bottom-right corner of her screen. Where were the numbers, she'd ask Josh to generate? Sarah just couldn't afford to stay at the office tonight; every minute she was late to pick up four-month-old Rosie from day care was costing her (financially and psychically), and she had already logged plenty of overtime this weck. Sarah was ready to alert her hushand that he'd have to handle the pickup, when the Outlook message popped up: "You have new unopened movie theme song available for download for Guitar Hero. Or, even better make one or more of the Fire revision, Sarah decided. She'd work on them further in the morning. Sarah quickly dropped the numbers into her slide deck and was about to log off when she spotted the bright had nearly taken down the studio's entire network- including critical sales force connections. But what many of them heard was "Sugarcoat." 'So how ahout striking deals with, like, Hulu or There or Gaia?' They're well suited to handle the trafficmuch better than we are," Josh replied. These days it was just so much easier to download music, movies and TV shows how and when you wanted them. To have, as Jessica joked, old 90210 and new 90210 cxisting peacefully on your laptop. "We'd be leveraging one of Rising Entertainment's biggest strengths, its library, in a way that gets the company out in front of the movement to free content." Sarah quickly dashed off an c-mail to Josh. "Grcat job! You're the best. "Who was she kidding? He'd done a half-assed job, and he knew it. Like so many of the young people hired by the studio recently, Sarah thought, Josh was far more concerned with getting praise than with earning praise. How else to explain that "look at me" move in the team meeting a few weeks back? Not that Josh's ideas were bad, Sarah - re recalled. They just weren't very well informed, he hadn't bothered to think about things like, well, money I'm not sure we have time and resources to throw at these channels." Josh opened his mouth to respond, back at square one in a heartbeat, she thought. and salsa. "And that the higher ups here would have figured up by now that the model's changing." By the time Ashok, Jessica, and Josh had gotten down to salty crumbs, the three were in firm agreement: Sarah just didn't get it. The View from Above mecting. The clock was ticking. Bypassing the boss Sam Smithstone was already late for a dinner meeting with a couple of potential clients at the Ivy. The tomorrow," he told the marketing associate. "Or walk with me, if you want. But keep up. always fighting the urge to add crazy animation and special effects to her presentation. After 10 years at The break-time discussion with his friends the day before had emboldened Josh. As soon as he'd returned to his cubicle, he sent Jessica and Ashok an urgent e-mail: "Who would know details of our current distribution and intellectual property agreements for the Triple-F films?" Jessica shared the name of a Entertainment, from an entry-level copywriter, to marketing associate, to head of the 22-person film- spent most of Thursday morning and afternoon fleshing out his plan. marketing unit. Sarah had a lot riding on the latest Fire Force Five release. A big opening weekend would go a long way toward helping her lobby for one the positions she was really interested in: EVP in cither Now, walking alongside the studio head, Josh took a moment to establish his pedigree, telling the executive international business development or family films. where he went to school and why he chose Rising Entertainment. As Josh chatted up the CEO with casc, Sam was instantly reminded of his daughter- who was around the same age, now living back at home, and would similarly corral him to talk gadgets, politics, and pop culture. "I'm glad you're enjoying' it here-so what did you want to run by me?" Sam said, trying to get Josh to cut to the before they reached the lobby. Josh carefully but quickly laid out his ideas for putting the Triple-F series online as a marketing ploy for the new instalment and employing nontraditional distribution and promotion channels. Even before Josh was done, Sam stopped and smiled. "That's some fresh thinking - I like it," he said. "Can you talk through these ideas during tomorrow's meeting? Maybe provide some P\&L projections or a point-by-point comparison of your plan against the plans we've used to market and distribute Triple-F in the past?" "I can," Josh replied, neglecting to tell the senior leader that he hadn't actually been invited to the meeting and wasn't even sure where it was being held. "'l will. Thanks, Mr. Smithstone." Sam was only seconds out the door when Josh grabbed for his phone and typed an urgent message to Ashok and Jessica: "AYT? SOS!" "Oops!" Sarah literally bumped into her boss as they were both getting coffee in the commissary early on Friday morning. She had been so fixated on the slight stain on her blouse-spit-up? orange juice? - that she hadn't even seen Sam Smithstone approaching, Styrofoam cup in hand. Good thing there's a cover on that, Sarah thought. "Great work cultivating the new guys, Sarah. I'm looking forward to hearing more from Josh," the CEO said in passing." 1 love his approach, and even better, I love the wiki he sent around last night explaining his idea. See you in a bit." Sarah stared after Sam. What? Wikis? She was amazed on every level, starting with the fact that the CEO even knew who Josh was. I wasn't even sure he knew who I was, she thought. Her astonishment slowly abated. -replaced with a burning desire to talk things over with her young marketing colleague, particularly before the Triple F meeting in a few hours. Sarah pulled out her smartphone and punched out an email message "' Josh, in my office please, in 10 minutes