Question: Read the case study: Blue Nile Sparkles for Your Cleopatra ( page 5 9 1 ) at the end of chapter 9 ( E -

Read the case study: Blue Nile Sparkles for Your Cleopatra (page 591) at the end of chapter 9(E-commerce book).
How has Blue Nile reduced consumer anxiety about purchasing diamonds online?
How and why has Blue Nile evolved from being an online-only retailer?
Why did Signet Jewelers purchase Blue Nile?

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