Question: Read the Case Study DellPioneers in Mass Customisation at the end of Part One following Chapter 5 in your text.(This case study refers to concepts

Read

the Case Study DellPioneers in Mass Customisation at the end of Part

One following Chapter

5 in your text.(This case study refers to concepts discussed in Chapter 3 in your text.

Answer the three

questions at the end of the Case:

1.What are the fundamental reasons for Dell's success in the personal computer market?

2.What should Dell do next to maintain their competitive advantage in this market?

3.Will configuretoorder and postponed production work in

other sectors? If not, why not?

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