Read the case study given below and answer the following question (on S15 and CSD2). It is an interesting reflection that the world's first application of computers in business actually took place in the service sector. In 1947 two managers, Oliver Standingford and Raymond Thompson, working for the UK food company J. Lyons visited the USA to look at new business methods. They were particularly interested in the potential of computing and met Herman Goldstine, one of the original developers of ENIAC, the world's first general-purpose electronic computer. They saw the potential of using such technology to help solve the problem of administering a major business enterprise and on returning to the UK made contact with a UK team working at Cambridge on a project similar to ENIAC. They summarized their ideas in a report to the Lyons' Board which recommended that the company should acquire or build a computer to meet their business needs. An immediate outcome was for Lyons to support the Cambridge team with some development money and, on the back of promising results, the Board then committed to the construction of their own machine, which was christened Lyons Electronic Office, or LEO. The first business application to be run on LEO in 1951 was a financial assessment programme for Bakery Valuations but its role was soon extended- to include payroll and inventory management. It was also used for what we would now recognize as an integrated business information system linking order intake (daily orders were phoned in every afternoon by the shops) and business planning (the order information was used to calculate the MASTER OF BUSINESS ADMINISTRATION SPRING (ACADEMIC YEAR-2021-22) Page 2 of 3 overnight production requirements, assembly instructions, delivery schedules, invoices, costings and management reports). As a result of their success with 'the technology Lyons were soon involved in outsourcing capacity to other businesses - for example, doing payroll calculations for Ford - and eventually the company formed a specialist division manufacturing computers, writing software and offering bureau services. Source: Case Study 2.1-The Lion that Roared, Joe Tidd and John Bessant Managing Innovation, p. 62.

Q.3. Apply innovation life cycle to the case given above and describe each phase in the given context.