Read the case study given below and answer the following questions 1- A fact mentioned in the case is that Trader Joes is also a supermarket that emphasizes cost minimization and low prices. How can an organization emphasize low prices while also investing in its employees? Are these contradictory strategies? Why or why not? marks) 2. Is pay enough of an incentive to continue at a job you do not enjoy? C marks) Motivation in Action: The Case of Trader Joe's People in Hawaii T-shirts. Delicious fresh fruits and vegetables at low prices. A place where parking is tight and aislesaretiny. A place where you will be unable to find all the things on your lint given they carry about 4,000 items compared to a typical grocery stores 50.000 items hat you are likely to go home satisfied. We we, of course, talking about Trader Joe's a unique grocery store headquartered in California and located in 30 states. By selling store-band and gourmet foods at affordable prices, this chain created a special niche for self. Yet the beiptiil employees who stock the shelves and answer questions are definitely key to what makes this store unique and helps it achieve twice the sales of traditional supermarkets. Shopping here is fun and chatting with employees isa routine part of this experimce. Employees are upbeat and friendly to cach other and to customers. If you look lost, there is the quick offer of help But somehow the friendliness does not seem scriptod. Instead, if they see you shopping for big trays of cheer, they might casually inquire if you are having party and then point to other cloctions. If they see you chating your toddler, they are quick toita hallow to his When you ask them if they have any conteydorum on their knees to check the back of the aisle, with the attitude of helping poest that is visiting their home How does a company make sure its employees look like they enjoy being there to help others! One of the keys to this purrie in pay. Trader Joe's sells cheap organic food, but they are not cheap when it comes to paying their employees. Employees, including perl-timers are among the best quid in the retail industry. Full-time employees carn an average of $40,000 in their first year compared to the wetage American cashier who makes $20.000 per year) and also com average and buses of $950 with $6.300 in retirement contributions Store managers' average compensation is $132.000. With these generous benefits and above-marker wages and salaries, the company has difficulty attracting qualified candidates and holding on to them. In fact, lever among full time employees is less than 10% But money only partially explain what energies Trader Joe's employees. They work with people who are friendly and upbeat. The event is collaborative, so that people fill in for each other and managers pick up the slack when the need arises, including tasks like sweeping the floor. Plus, the company promotes solely from within, making Trader Joe's one of fow places in the retail Industry where employees cansatisfy their career asperations. Employees are evaluated every 3 months and receive feedback about their performance Employees are also give otomy on the job. They can upen a product to have the customers try it and can the honest about their feelings toward adferent products. They receive and off-the-job training and we intimately familiar with the products, which enables them to come up with ideas that are taken seriously by upper management. In fact, the company's focus on fewer product lines compared to a typical grocery store is likely a strength because employees can acquire more expertise about the product lines. In short, employee love what they do work with nice people who treat each other well, and are respected by the company. When employees we treated well it is to wonder they treat their customers wel daily Organizational Behavior (MGT 310) Assignment 2 Due Date: 4h April, 2021 Submit Soft Copy Only Read the case study given below and answer the following questions: 1- A fact mentioned in the case is that Trader Joes is also a supermarket that emphasizes cost minimization and low prices. How can an organization emphasize low prices while also investing in its employees? Are these contradictory strategies? Why or why not? (3 marks) 2- Is pay enough of an incentive to continue at a job you do not enjoy? (2 marks)