Read the case study, Manikyam, K. R. (2014). Customers' relationship experience in small scale retail stores - A case study. Sumedha Journal of Management,3(2), 66-79.

Prepare a written response to it. In your response, first provide a brief summary of the case. Second, discuss 1-2 key issues. For example, what caused these issues? What was the impact? Finally, evaluate any solutions provided and offer your own recommendations. In this reflection on the case, conclude with what you learned from writing this paper.