Read the Case Study on Maria's Pizza on page 23 of the text. Answer the following questions. Questions:

1. You have learned, throughout you experience as a customer, that the customer is always right. Did you ever do something that would lead one to conclude that you, as a customer, were wrong? Explain.

2. What are some problematic, but ubiquitous, consumer behaviors faced by restaurants?

3. When is it appropriate for a business to terminate a relationship?

Discuss the situation Marias Pizza faces, and suggest to Maria how she should handle these problem customers, beyond taking them off her mailing list.

4. Should Maria think about her best customers, the top 20 percent, and do something for them to increase their loyalty? Why or why not? If yes, what would you suggest?

i need an introduction and a conclusion.