Read the case titled $$A New $$Joe$$ on the Block$$ on the last page of Chapter $3$ of Exploring Marketing Research.

Create an analysis plan that can provide Joe with relevant decision making data for his coffee shop business.

$$Question to be Analyzed,

$$ What is it that makes a coffee shop popular?

$$Your analysis plan should begin by stating your research question. Then, you will define the variables that you need to collect data on to answer your question. Next, you will describe from whom the data will be collected and how it will be collected $($in other words, your methodology$).$ For your methodology, you should choose to conduct a survey, an experiment, or both, and provide details about how the study will be performed. Finally, your response should conclude by explaining what you believe an analysis of your data might reveal and why.