Read the "Chapter 9 Be the Manager" from the end of Chapter 9 in the textbook and address the situation presented. Be the Manager 29409-1,09-3, @9-4, @9-5] How to Build Flatscreen Displays You are the top manager of a start-up company that will produce innovative new flatscreen displays for PC makers like Apple and HP. The flatscreen display market is highly competitive, so there is considerable pressure to reduce costs. Also, PC makers are demanding ever-higher quality and better features to please customers. In addition, they demand that delivery of your product meets their production schedule needs. Functional managers want your advice on how to best meet these requirements, especially because they are in the process of recruiting new workers and building a production facility. Questions 1. What kinds of techniques discussed in the chapter can help your functional managers to increase efficiency? 2. In what ways can these managers develop a program to increase quality and innovation? 3. What critical lessons do these managers need to learn about value chain management