Read the Chapter $9$ mini$-$case: Yak Milk, on page $331$ in your textbook. Dongzhou Gongbu combined and underutilized resources the vast Tibetan plateau and the unique characteristics of yak milk with an under met need feeding the Chinese population. Answer the questions in the text, also included below.How did Dongzhou Gongbu discover his new product? What was his total product? Who do you imagine is the target market for yak milk? How might he use this in advertising? Can you think of another product that is basically the same as the competition and has been positioned much differently in order to command a higher price? Read the Chapter $10$ mini$-$case: Going Viral Makes for a Healthier Firm on page $371$ in your textbook. Dr$.$ Bob Wagstaff developed the Orabrush. While the product was patented and manufacturing was occurring, sales didn't really take off $-$ until he enlisted the help of college students to prepare a video that went viral.Answer the questions in the text, also included below.Why do you think a YouTube video worked better than a professionally done infomercial?How were Dr$.$ Bob and Jeffrey able to get so much done for so little money? How could you apply this in starting your own business? Answer in Detail.Dr$.$ Bob had tried traditional media and pursuing traditional outlets for the Orabrush. Why do you think his sales were not up to his expectations? Explain how having $8\%$ of the potential market to draw from could still be a worthwhile strategy for a small business. Answer should be specific.