Question: Read the complete documents, Readings: 1 ) Marshall Van Alstyne et al . : Pipelines , Platforms, and the New Rules of Strategy, Harvard Business

Read the complete documents, Readings: 1) Marshall Van Alstyne et al.: Pipelines, Platforms, and the New Rules of Strategy, Harvard
Business Review, 2016.
2) Ghemawat, Pankaj. Managing differences: The central challenge of global strategy Harvard Business
Review, 2007.
3) Case: Amazon Going Global 2020
and answer the questions on strategy using the following document and present the answers in frameworks listed in the documents.
1. Whats Amazons business model and strategy? What are its sources of completive advantage? How has Amazon been leveraging technology to create and sustain competitive advantage?
2. Why did Amazon go for international expansion?
3. Was there any pattern across Amazons international entries and strategies adopted in each of the
markets?
4. Why did Amazon fail in China, but succeed in India?
5. What strategic issues with respect to global expansion does Amazon face today? How should address these issues?
a) Should Amazon continue global expansion into new markets?
b) What should Amazon do with its less successful international operations?

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