Question: Read the concluding case study on OpenTable in your text and answer the following questions: What characteristics of the restaurant market make it difficult for

Read the concluding case study on OpenTable in your text and answer the following questions:
What characteristics of the restaurant market make it difficult for a national reservation system to work?
How did OpenTable change its marketing strategy to succeed?
Why would restaurants find the SaaS (software-as-a-service) model very attractive?
What challenges does Open Table face?
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