Read "The Constant Customer" and answer these two questions: Question \#1 - Build a Gallup's CE 11 questionnaire to measure customer engagement for your favorite product. Gallup gives you a good idea of the questions, but not the rating scale. Customize the questions as necessary to fit your product. Discuss the questions you wrote. I would expect you to use some outside references here, that's part of the credible evidence. Question \#2 - Design the rating scale. Discuss your rating scale and how it works. Talk about the point values you assigned to each level of response and why. I would also expect you to use some outside references here, as part of the credible evidence. Discuss the questions you wrote. I would expect you to use some outside references here, that's part of the credible evidence. Question \#2 (Part One: The use of credible evidence) Question 2 - Design the rating scale. Discuss your rating scale and how it works. Talk about the point values you assigned to each level of response and why. I would also expect you to use some outside references here, as part of the credible evidence. (5) Communication - Demonstrate effective business communication skills. You should be able to demonstrate your skills and project confidence about your abilities professionally threshold: 3.0 pts