Question: Read the DentMax case study and determine critical answers to the followings questions. In all cases explain and justify your reasoning: Which of the segment(s)

Read the DentMax case study and determine critical answers to the followings questions. In all cases explain and justify your reasoning:

Which of the segment(s) do you believe DentMAX should focus on most?

Identify and evaluate the major differentiators between respondents in the switchable segment vs. respondents in the loyalists segment.

What should be done so the customers in the switchable segment can move to the loyalists segment?

marketing analytics

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