Read the "Dunia Finance LLC$"$ case on pp$.1832$ in your textbook, and then answer the following questions. The ultimate goal is to develop a cross$-$sell strategy that is informed by the analysis of customer transaction data.

What are the differences in banking between the United States and the UAE?

Think about how these differences impact the data accessible to the analysts.

Think about the macro$-$environmental factors that serve as unknowns in this case, and how they might impact consumer behavior.

How does analytics affect customer relationship management at Dunia?

How do managers use analytics at Dunia?

What decisions are made using analytics?

How does analytics fit within the organization?

How would Dunia affect customer lifetime value?

Think about the decisions that affect this metric.

Is it the right time for Hurbas to focus on cross$-$selling or should he focus on new customer acquisition?

Think about the potential risks and rewards of pursuing each strategy.