Read the extract below and answer the questions that follow. As the owner of a small catering company called Delishly Devine, you have noticed that morale is low among your waiters and this is negatively impacting on the customer experience of people using your services. You therefore embark on an investigation to determine the level of Employee satisfaction within the Company and attempt to establish why morale is low. Given that there are only 15 employees in your employ, you decide to embark on an intense Qualitative data collection method, to hopefully implement an action plan.

Provide a detailed explanation on the Data collection Process you will employ to gather data from your target population. (12)