Question: Read the following article: Ekeledo, I., & Sivakumar, K. (2004). International market entry mode strategies of manufacturing firms and service firms: A resource-based perspective. International

Read the following article:

Ekeledo, I., & Sivakumar, K. (2004). International market entry mode strategies of manufacturing firms and service firms: A resource-based perspective. International Marketing Review, 21(1), 68101.

Once you've read the article, respond to the following:

1. Briefly summarize the various theories of international entry mode choice.

2. What are the factors that influence the choice of entry mode?

3. Explain which company resources that are hypothesized in the article influence the entry mode.

4. What are the managerial implications of their findings?

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