Read the following article.

How do you transform a legacy brand?

https://cronkitenewslab.com/broadcast/2020/12/10/ny1-spectrum-vision-americas-biggest-local-news-market/

 

The 500 describing the following:

1. What were the key takeaways from this article?
2. If you were managing a media organization, identify a strategy that would maintain your loyal audience while fostering a sense of innovation in your organization?  Be specific in your description
3. Identify potential challenges to your strategy
4. How will you address those challenges

Answer rating: 100% (QA)

Transforming a legacy brand It involves revitalizing its image messaging and positioning to appeal to a new generation of consumers Steps to follow while transforming a legacy brand 1 Understand the b... View the full answer