Read the following case about DELL and answer the subsequent questions at the end of the case.

DELL gives back ten times what it takes DELL has the ambitious goal of demonstrating that the social and environmental benefits its customers give to the world by using its products outweigh the footprint of making and using them tenfold (ten times more). Introduced in October 2013, the company's "legacy of good" strategy is a commitment to ensure that sustainability is ingrained in the way it does business. The plan has 21 goals and objectives for 2020, including: waste-free packaging, reducing Dell's operational carbon footprint by 50%, and cutting the energy intensity of its product portfolio by 80%. The company developed and refined the plan over three years of consulting and engaging its stakeholders to ensure it addressed the concerns of the people it serves. The result is a roadmap based on six guiding principles: 1. Customer focus, 2. Innovation, 3. Sustainability, 4. Accountability & transparency, 5. Collaboration, and 6. Leadership. The company have engaged suppliers, employees and customers to demonstrate that its activities are "sustainable and socially responsible". Measuring the progress of this strategy is very important. In order to prove its customers are doing ten times more good than the footprint linked to making and using its products, Dell is capturing how its customers use its technology to benefit the economy, the environment and society. And the strategy is already yielding progress. Dell has introduced some initiatives designed to help it reach its targets. B327 Final THE - Version A 2020-2021/SPRING 4 of 4 The company has opened a large-scale e-waste recycling facility in east Africa. It is also making more resource-efficient packaging by blending wheat straw with recycled cardboard for Dell boxes in China. Elsewhere, Dell is supporting youth learning and boosting information and communication technology skills in underprivileged communities with nearly $2.4m (1.4m) in grants made to 26 organisations in 11 US states. This educational push will focus on science, technology, engineering and maths, and will benefit 27,000 children and 1,500 teachers. Initiatives to cut CO2 emissions by its facilities and logistics operations are well underway, including a 23% increase in renewable electricity purchases in 2017. In order to evaluate whether DELL is tailoring its strategy to its various stakeholders, the company has categorized its stakeholders into the following 4 main groups: 1. Principal stakeholders Customers; Shareholders/investors; and financial institutions. 2. Minor stakeholders Environmental agencies; NGOs; Special interest groups; and international regimes. 3. Community stakeholders Governments; regulators; media; and local communities. 4. Weak stakeholders Suppliers; and employees.

A. Apply Frooman (1999) categorization (matrix) of stakeholders resource interdependence to recommend an appropriate strategy that DELL should follow with each stakeholder group. Justify your answer by discussing how each suggested strategy is appropriate for the specific stakeholder group. (40 marks)

B. Propose a stakeholder ENGAGEMENT strategy that DELL could follow. You need to distinguish the 4 different types of stakeholders and the 5 broad engagement strategies. (60 marks)