Read the following case study about Coca-Cola and then answer the questions that follow: Vision Statement Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in peoples lives, communities and our planet. The World's Largest Beverage Distribution System At The Coca-Cola Company, we market, manufacture, and sell beverage concentrates, syrups, and finished beverages, including sparkling soft drinks, water, sports drinks, juice, dairy, plant-based drinks, tea, and coffee. We make our branded beverage products available to consumers in more than 200 countries and territories through our network of independent bottling partners as well as consolidated bottling and distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. We understand that our short- and long-term success depends on a wide range of inputs, which include: Consumer, customer, and stakeholder insights Raw materials such as water, ingredients, energy, and packaging from our many suppliers The talents and passion of our global workforce and system employees Financial resources Recycled and reusable materials And reinvestment opportunities

Career Development With our Total Rewards, competitive compensation and opportunities for growth, The Coca-Cola Company offers a career experience like no other. Our Total Rewards represent the total value of working at The Coca-Cola Company. This includes the complete package of total compensation, benefits, well-being and recognition you receive as a Coca-Cola employee. We provide a multitude of programs to support our employees' health, including medical, dental, flexible spending and much more. At The Coca-Cola Company we believe innovation can't happen without continuous learning and we provide our employees many ways to grow professional and personally.

Marketing Campaign Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand platform for the Coke Trademark in five years. The Real Magic brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinarya timeless learning that feels more relevant than ever in todays hyperconnected yet divided world. Real magic happens when people get together and when what we share in common is greater than what sets us apart. The Real Magic platform includes a new design identity for the Coke Trademarkwhich includes Coca-Cola, Coca-Cola Light/Diet Coke and CocaCola Zero Sugaranchored by a fresh expression of the Coca-Cola logo.

Q.3.1 Analyse the types of compensation offered by Coca-Cola. (10) Q.3.2 Using relevant examples, explain the transformation model within the context of Coca-Cola bottling. (10) Q.3.3 Evaluate Coca-Colas vision statement in the context of strategic direction. (10) Q.3.4 Differentiate between individual and family brands, with application to the case study. (10) 21; 22; 23 2023 The Independent Institute of Education (Pty) Ltd 2023 Page 6 of 7 Q.3.5 Explain the advantages of branding (i.e., the use of brands) for Coca-Colas marketers. (10) Q.3.6 Recommend a suitable hierarchical level for the purchasing and supply function at Coca-Cola. Justify your recommendation.