Read the following case study and answer each question in the end in not

more than $200-300$ words.

The Disney$-$Lucasfilm Acquisition: A Galactic Deal.

Background:

In $2012,$ the Walt Disney Company made a surprise announcement: it was acquiring

Lucasfilm, the home of the immensely successful Star Wars brand, from its founder, George

Lucas. The deal was valued ata staggering $$4\mathrm{.}05$ billion. This acquisition not only bolstered

Disney's status as a leader in animation. and$=$ superhero flms but also gave it the opportunity

to reap huge earnings from the a already lucrative Star$1$ Wars media: and r merchandising empire.

les

Key Negotiation Lessons:

$1.$ Trust and Relationship Building:

According to Walt Disney Chairman Robert Iger, he and George Lucas conducted the

negotiations personally for more than two years.

$2.$ Understanding Shared Interests:

Both parties recognized the immense value of the Star Wars brand.

Disney saw the potential for cross$-$platform synergy $($films$,$ TV shows, theme parks,

merchandise$),$ while Lucas wanted to ensure the legacy of his creation.

$3.$ Creative Problem$-$Solving:

The negotiation went beyond financial terms. It involved discussions about creative

control, continuity, and the future of the franchise.

Disney assured Lucas that they would honor the Star Wars legacy while allowing new

stories to flourish.

Question $1)$: How did the personal involvement of key decision$-$makers contribute to the

success of this negotiation?

Question $2)$: How did they balance their individual goals with the broader interests of fans

and shareholders?

Question $3)$: How did they find innovative solutions to address both legacy preservation and

future growth?