Question: Read the following case study and answer the below questions. McDonald's controlled many of its self-operated and franchised restaurants globally, managing the marketing, restaurant operations,

Read the following case study and answer the
Read the following case study and answer the below questions. McDonald's controlled many of its self-operated and franchised restaurants globally, managing the marketing, restaurant operations, HR, real estate development training, as well as quality control. As a consequence, the network was huge and the amount of information was massive. The company encountered many challenges in developing and preserving the information needed for effective decision making. To solve this problem, McDonald's developed Information Systems to maintain and leverage the customers' information across the globe. McDonald's used Information Systems to increase efficiency and deliver quality food to its customers with advanced technology so that the food would be fresher, tastier, and hotter each time they delivered it. The Information System was also leveraged to decrease the effort, cost, and time involved in the procedures. Based on your analysis of the above, please answer the following three questions: 1 What technologies are used by McDonald? (2 Marks). 2. List three advantages for these technologies? (3 Marks). Based on your critical evaluation of the experience of McDonald with IT applications, do you think that It can be considered as a source of a strategic competitive advantage for McDonald? justify you your answer in some details (5 Marks). 3

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