Read the following case study and answer the question that follows:

Exquisite Furniture $($Pty$)$ Ltd $[$EF$]$ is a furniture shop that is based in the Gauteng province. It opened its doors in $2013$ and has been growing since.

Since the Covid$-19$ pandemic, EF has increased its online presence, as the curfews triggered many customers to shop online. This included purchasing furniture for their houses online.

EF has $6$ stores across Gauteng. Before the pandemic, it intended to expand and establish new stores in other provinces, starting with the Western Cape. However, the company realised that people could still purchase furniture via their online store. Their main aim is now to build their online store.

EF rents their $6$ stores, but owns their manufacturing and distribution plant where their furniture is manufactured and their imported furniture is received. Their furniture is produced locally at their plant while some of their furniture is imported from China for resale. Exquisite sells its furniture for cash and on credit. They also offer after sales service to assemble the furniture where necessary. EF mostly purchases their furniture supplies from suppliers on credit, but some suppliers require cash payments.

EF also owns vehicles, computers and office furniture.

Customers purchase EF$$s furniture in store or online $$ and have the option to customise the furniture to their liking. They also have the option to shop and pay for the goods and services on order or on receipt.

EF thrives on cutting costs and improving their returns. They also aim to be innovative and, as a result, offer unique and innovative furniture to their customers.

EF is currently looking for ways in which they can expand and improve their online store so that they can offer their customers a world class service and experience.