Question: Read the following Case study and answer the questions, CASE STUDY TITLE: DEVELOPING A MARKETING PLAN FOR NIVEA FOR MEN. Introduction The NIVEA brand is

Read the following Case study and answer the questions, CASE STUDY TITLE: DEVELOPING A MARKETING PLAN FOR NIVEA FOR MEN. Introduction The NIVEA brand is one of the most recognized skin and beauty care brands in the world. NIVEA crme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from sun care to facial moisturizers, deodorant and shower products.

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