Question: Read the following case study and then answer the questions that follow. Ethics at Jozi Electronics When Jabu began working in the HR Department at
Read the following case study and then answer the questions that follow.
Ethics at Jozi Electronics
When Jabu began working in the HR Department at Jozi Electronics as an HR Business Partner, he was impressed with
the number of advancement opportunities the job offered. His first task was to monitor reports that came in from
employees through the companys ethics hotline. It was a simple job but one Jabu felt would lead him to a higher position
in the HR Department. He spent two days learning about the company and its values of excellence, honesty and integrity.
Jabu felt reassured he had chosen a great company in which to start a career.
Jozi Electronics was a competitive company, and every six months employees underwent a formal performance appraisal.
While the highest performers received substantial bonuses, the lower 10% were consistently dismissed after one year. In
line with South Africas labour legislation, those employees who were not performing at the required standard at the time of
their first six month performance appraisal were provided with counselling and training. However, the counselling and
training invariably were ineffective, and the majority of these employees were dismissed for poor performance following
their second performance appraisal six months later. What bothered Jabu was the way the supervisors treated
employees who did not perform highly. Several employees approached Jabu and told him of an abusive manager who
often yelled at employees in front of other co-workers. Jabu heard reports that the supervisor would make comments such
as, I cant wait till the year is up and I can tell you to get lost. Itll be nice to actually get someone in this job with half a
brain!
When Jabu approached Pravesh, the HR Director, about what he heard, Pravesh shrugged off Jabus concerns. Youve
got to understand, Jabu, Pravesh explained, We operate in a highly competitive field. Employees have to work quickly
and efficiently in order to maintain our business. This often requires supervisors to get tough. Besides, this supervisors
unit is one of our highest performers. Apparently, whatever hes doing is working. This remark made Jabu feel
uncomfortable, but he did not want to argue with his boss about it.
One day Jabu got a call from an employee in Jozi Electronics' Sales Department. She informed him that many of the firms
sales people made exaggerated claims about the quality of their electronics. He also learned that sales people were
making guarantees about products that were not true, such as how long the product would last. The salespeople are
given substantial bonuses for exceeding their quotas, so many promise whatever it takes to increase their sales, the
employee explained. Although it was not required to provide a name when reporting, the person talking to Jabu gave her
name as Minnie Janneker. She asked Jabu to make sure her Sales Manager, Bongani Seboko, did not find out she had
called the hotline. Jabu gave the report to his supervisor for further investigation.
Two months later, Jabu heard that Minnie Janneker had been dismissed for poor performance. He approached Pravesh to
ask him about the situation and was horrified to find out that the Sales Manager of Minnies division had been told about
her report. But Pravesh, this is a violation of our confidentiality code! I promised Minnie we would keep her name
anonymous when investigating this matter. What if Bongani dismissed her out of retaliation? Jabu asked. Pravesh looked
at Jabu in exasperation. Jabu you are making too big a deal out of this. Nobody forced Minnie to give her name to us over
the hotline. And trust me, Bonganis a good man. He wouldnt fire someone simply to get back at them for reporting. It
seems to me that these reports dont have credibility, anyway. Its likely Minnie made up these allegations to hide her poor
performance.
Jabu left Praveshs office upset. Even if Minnie was a poor performer, he did not feel that it was right that her sales
manager was told about her report when she expressly requested otherwise. As he went back to his desk, he remembered
hearing that her sales manager and Pravesh were good friends and often went out together for lunch.
[Adapted from: Ferrell, O.C., Fraedrich, J. and Ferrell, L. (2019) Business Ethics: Ethical Decision Making and Cases. 12th
edition. Boston: Cengage Learning.]
Answer ALL the questions in this section.
Question 1 (20 Marks)
To what extent are the practices at Jozi Electronics supported by stakeholder theory? Discuss.
Question 2 (20 Marks)
To what extent does Jabu have the qualities required for ethical decision making? Does Jabu ask the correct
questions to determine the moral soundness of decisions at Jozi Electronics? Discuss.
Question 3 (20 Marks)
Critically discuss the extent to which Pravesh, the HR Director at Jozi Electronics, demonstrates
commitment as a leader to ethics within the organisation.
Question 4 (20 Marks)
Critically discuss the extent to which the HR Department at Jozi Electronics has been effective in creating an ethical
culture within the organisation.
Question 5 (20 Marks)
Jabu is very concerned about the state of ethics in Jozi Electronics and so he contacts you, an expert and consultant in HR
Ethics in Business. He asks you to come and give the HR Team a talk on the need to develop a code of ethics for Jozi
Electronics.
Write the talk that you are going to give to the HR Team. Ensure that your talk addresses the purpose of a code of ethics,
its link to corporate governance, the format and content of a code of ethics, as well as its limitations
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