Question: Read the following case study based on the Applegold Cider Company. You should then apply decision analysis to the problem facing Applegold. This will involve:
Read the following case study based on the Applegold Cider Company. You should
then apply decision analysis to the problem facing Applegold. This will involve:
a Formulating the problem as a decision tree;
b using Bayesian analysis to update prior probabilities and find the correct probabilities in the tree;
c discuss the strengths and limitations of your analysis.
Applegold is a major cider producer, producing draught cider for pubs and clubs,
as well as bottles and cans, which has recently seen production and the number of
outlets selling its products increase significantly.
The growth in draught cider has created some problems for the companys managers.
In particular, there is concern that when sales reach their peak in August, there
might not be enough kegs steel reusable cider containers available to meet demand.
Applegold own about kegs, but it is felt by some managers that the stock
sholud be increased.
The Operations Manager has propoased that new kegs be ordered immediately.
The Accountant was not convinced. Kegs cost each, so this would lead to an
expenditure of They would be usable next year, but assuming interest
on capital, buying now rather than waiting until next year would cost
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