Read the following Case study$-$

From a small kiosk in a shopping mall established in $1997,$ Dr Cafe has become one of the leading coffee$-$shop chain in the Middle East with over $600$ branches in the world. Dr Cafe success has built upon its popularity among young and trendy people and its unique approach of selecting the "best beans" in the world. Between $2008$ and $2010,$ Dr Cafe has continued its aggressive expansion to Malaysia and Singapore with more branches in sight. In fact, in its plans for $2030,$ Dr Cafe has set its vision to expand globally and increase its network to over $30,000$ branches!

The marketing department has been assigned by Dr Cafe's CEO to investigate and propose possible options for expansion into a completely new area; Europe.

Being a student of marketing management, how you can help to the marketing manager in this regard with the following questions.

$6\mathrm{.}3$ Test your Knowledge $($Question$)$:

Discussion Question #$1$: For Dr Caf, Which market entry strategy you would suggest most suitable to enter into the global market and why?