Question: Read the following extract and then answer the question below Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your

Read the following extract and then answer the question below

Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your Chef has just completed a tour of local restaurants and has identified three new dishes that he believes will be top sellers in your chain. Before introducing the product, you must go through the steps in the new product development process to determine the sales and profit potential of the new dishes.

Outline the steps in the new product development process and explain what you will do at each step to evaluate the new dishes before putting them on the menu. (25 MARKS)

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