Read the given text and search wearable technologies. Then please answer the following question about companies/brands which are selling wearable technologies. Which macro environmental factors (economic, socio cultural, technological,political-legal, natural, demographic) and micro environment factors (suppliers, intermediaries, company, public, competitors, customers) have an effect on wearable technology companies/ brands?

Wearable technology is one of the promising areas of the Internet of Things (IoT). There is a growing focus on wearable techonogies for example electronic technologies that are used directly on the body as accessories (bracelets, watches, glasses, etc.), clothing or shoes. Wearable technology has become a buzzword among marketers, consumers and well-being gurus. Forbes projects that the wearables market will grow to $34 billion by 2020. As a result of the COVID-19-related lockdown implemented by the government in in the early months of 2020 and subsequent restrictions on meeting and mingling with others, consumers have been focused on attaining/maintaining good health and fitness. In turn, there has been increased demand for health-related wearable electronics, at least amongst those consumers who can afford to buy them. Within smart wearables, some of the leading players are Apple Inc, Samsung Electronics America Inc, Garmin, Fitbit Inc., Nike.

How is Consumers' Attitude Toward Wearable Technologies?

Performance of the technology wearable's primary function(s) is crucial. Additionally, if the wearable technology product is visible to observers, consumers are likely to think about it as a piece of jewelry and style is becoming important. Accenture's Digital Consumer Tech Survey 2014 assessed consumers' acceptance about wearable technology across six countries. More than half of the people surveyed (52%) were interested in buying devices like fitness monitors for tracking physical activity and managing personal health. They're also interested in smartwatches (46%) and internet-connected glasses, like Google Glass (42%).A U.S. survey found that 25% would wear sensors on their wrists, or clipped to their clothes. And some went further still. A full 15% said they'd embed technology into their clothing, while 4% would wear smart contact lenses, and 3% would even have sensors tattooed onto their skin - but only if they thought they'd see enough benefits from doing so. However, they are already beginning to worry about health and privacy risks of wearable technologies. Experts have noted that today consumers are more concerned about the privacy than ever before. Leading industry experts and governmental organizations recognize that privacy risks and potential for using consumers' personal data without their consent are among the major shortcomings of the wearable devices. According to U.S. Federal Trade Commission chairwoman, "Connected devices that provide increased convenience and improve health services are also collecting, transmitting, storing, and often sharing vast amounts of consumer data, some of it highly personal, thereby creating a number of privacy risks." Another concern about wearable devices is electronic waste items. Numerous small electronic waste items could end-up in normal household waste and even more critically, problematic substances could end-up in the environment polluting water, soil, and air, and causing harm to human health.