Question: Read the Groupon case ( PDF posted on Bb , from the 3 rd edition textbook, pages 1 0 9 - 1 1 0 )

Read the Groupon case

(

PDF posted on Bb

,

from the

3

rd edition textbook, pages

109 - 110) .

Does Groupon have resources and capabilities? What are they, and do any of them pass the VRIO framework? Does Groupon have a Sustainable Competitive Advantage

(

SCA

)

or Temporary Competitive Advantage

(

TCA

) ?

Be prepared to publish and discuss your evaluation of Groupon.

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