Read the HBS case study: Racial Discrimination on Airbnb: The Role of Platform Design.

This case focuses on branding in the context of service architecture, within a racialized cultural context, and where consumers are experiencing unequal delivery on brand promise. Highlight the most relevant components of the brand management framework and focus on the following questions: 

 Suppose Airbnb were to make changes to the platform to reduce discrimination. What data should be used to measure the current state of unequal delivery on brand promise and how could progress to equal delivery on brand promise be assessed?

Answer rating: 100% (QA)

Certainlyheres an analysis of the HBS case study Racial Discrimination on AirbnbThe Role of Platform Design and how Airbnb can utilize data to measure and improve the equal delivery of its brand promi... View the full answer