Question: Read the in - chapter Concepts & Connections 1 . 2 article on Apple Inc. ' s Strategy and Success in the Marketplace and answer

Read the in-chapter Concepts & Connections 1.2 article on Apple Inc.'s Strategy and Success in the Marketplace and answer the following questions:
Based on your own experiences as a computer, tablet, or smartphone user, how does Apple's strategy set them apart from their competition?
Does the strategy seem to be connected to a cost-based advantage, differentiating features, servicing the unique needs of a niche, or some combination of these? Why?
What is it about Apple's strategy that may lead to a sustainable competitive advantage?

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