Question: Read the Jam & Daisies: Coffee House and Function Venue case study in: Niewenhuizen, C. 2020. Business cases from South African companies. 1st edition. Cape

Read the Jam & Daisies: Coffee House and Function Venue case study in: Niewenhuizen, C. 2020. Business cases from South African companies. 1st edition. Cape Town: Juta. By understanding and measuring the brand equity model, companies should be able to identify areas where they can improve their brand and increase its value. Consider yourself the brand manager for Jam & Daisies: Coffee House and Function Venue. Explain the brand equity model in relation to Jam & Daises: Coffee House and Function Venue, providing evidence to support your argument. (25 marks for practical application

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