Question: Read the Las Vegas case study located on page 175 of the text and answer the following: 1. Describe the different visitor market segments that

Read the Las Vegas case study located on page 175 of the text and answer the following:

1. Describe the different visitor market segments that Las Vegas appeals to. Use demographic, psychographic, behavioral, and geographic bases for segmentation in creating your descriptions.

2. What are the target markets of the new international hotels in Las Vegas? Go to the Bellagio Hotel and Casino website to find out more information about the hotels target market.

3. What types of targeting strategies are these international hotels using? Be specific, explaining your reasoning.

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