Question: Read the Management Focus: AB InBev, Beer Globally, Creating Value . With 2 0 0 brands, do they have too many brands? Explain. What are

Read the Management Focus: AB InBev, Beer Globally, Creating Value.
With 200 brands, do they have too many brands? Explain.
What are the positives and negatives to a focused brand approach?
Strategically, AB InBev has 10 principles driving everything they do. Should
large multinational corporations really be built on strong principles or do
they need more flexible structure?

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