Question: Read the Mazda Case Study document Answer the following questions: Analyze the role of integrated marketing communications in the marketing of automobiles such as the

  1. Read the Mazda Case Study document
  2. Answer the following questions:
    1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Proteg and MAZDA6. How is each IMC element used to market automobiles? (25 points)
    2. Evaluate Mazda's decision to drop the "Get In. Be Moved' tagline for the Proteg and adopt the "Zoom-Zoom" theme for its advertising. (25 points)
    3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan.Do you agree with the decision to use a more mature and less playful approach for the MAZDA6? (25 points)
    4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? (25 points)

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